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The Overlooked Levels of the Creator Economy

It seems like everyone today is a creator — whether artist, developer, or other individuals following their craft — yet the creator economy still has room to grow. Despite being a multibillion-dollar market fueled by over 50 million people, this movement is much deeper than its monetization platforms, and bigger than the small percentage of people who are able to make a living off their creative work.

There are unspoken, often overlooked levels to this new economy; the playing field for creators remains uneven and replicable success stories are still far between. So what’s missing? Those that group all “creators” together risk missing out on the next phase of opportunities: particular tools that help breakout stars grow their business, improve the quality of their content, and offer bespoke resources to solve specific pain points. To help creators level up, tool builders will need to consider the levels of creators in a more nuanced way. Today, those levels are too often underserved by technology...

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