The culture of Travis Scott is one of devotion — and chaos. His fans, “ragers,” love his music, to be sure. But it’s more than that. They stand in line for hours to buy T-shirts. They crash websites to cop his Nike and McDonald’s collaborations. They snap up everything from branded seltzer to Nerf guns to eau de parfum. Some thank him for saving their lives.
In a concert setting, there’s a frenzied exchange of energy between artist and fans. The ground quakes. Adrenaline rushes. It’s unlike any other contemporary concert experience.
“Raging and having fun and expressing good feelings is something I plan on doing and spreading across the globe. We don’t like people that just stand,” Scott says in a 2015 GQ video titled “How to Rage with Travis Scott,” celebrating his aggressive persona...
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