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Cover image for Quality Control’s Coach K Talks Migos, Guerilla Marketing and Launching of Hip-Hop’s Biggest Indie

Quality Control’s Coach K Talks Migos, Guerilla Marketing and Launching of Hip-Hop’s Biggest Indie

Ildi
“I'm not saying I'm gonna change the world, but I guarantee that I will spark the brain that will change the world.” - Tupac
・1 min read

Kevin Lee, better known as Coach K, is cofounder of Quality Control, the multifaceted Atlanta-based label and management company that in just eight years has brought the world Migos, Lil Baby, Lil Yachty, City Girls and more, and also manages many athletes. Coach talks about how old-school “street marketing” and a cosign from his friend Drake helped launch the company, the gunshot injury that ended his sports career but set him on this path, and much more.

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