Kanye never seems to have trouble with creating publicity and hype around the projects he works on. His methods may appear chaotic, but Ye always has the internet paying attention to his every move.
His new album DONDA (named after his late mother, Donda West) was originally going to drop on July 2020 but of course Ye had to drag things out, build that next level anticipation, get the internet buzzing. And he defintely got creative, opting to first showcase the album to masses by putting on stadium listening experiences and theatrical performances.
After weeks of shifting the release date and tweaking the album material, Kanye finally put the project out on streaming services earlier today. It comes at 27 tracks deep with a massive list of features including artists such as Jay-Z, Pusha T, The LOX, The Weeknd, Lil Baby, Pop Smoke, Jay Electronica, Westside Gunn, Kid Cudi, Don Toliver, Travis Scott and more. Producers include Swizz Beatz, Boi-1da, Mike Dean, 88 Keys, E.Vax of Ratatat, Wheezy, and Gesaffelstein.
Give the album a spin and read all the lyrics on Genius. Let us know what you think about the project by leaving a comment below.
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Forgot to add that Kanye is also selling a music gadget called the Donda Stem Player that will let you customize any song. More details here.
And in another update, it looks like Kanye is accusing Universal Music of releasing DONDA without his approval.