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Cover image for How Drake Partnered With ESPN for “Certified Lover Boy”
Ildi
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How Drake Partnered With ESPN for “Certified Lover Boy”

Drake’s latest album, Certified Lover Boy, dropped on Friday. It’s a great opportunity to break down Drake’s promotional tactics (specifically with ESPN), Drake’s memes, and the streaming records that keep getting broken. Certified SportsCenter Boy. ESPN went deep with CLB coverage:

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