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Ildi
Ildi

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How Beyoncé created an empire

Parkwood Entertainment changed Beyoncé’s career – and life – for good. And for the better, too. The business truly came into its own during the making and rollout of Beyoncé. But Beyoncé had been building it up for years. Since founding Parkwood in her twenties, its purpose grew more clearly defined, its ambitions reaching further towards the sky.

In not much more than a decade, the company morphed through several iterations. Primarily, it began as a video and film production unit. Feature films Cadillac Records (2008) and Obsessed (2009) fell under its initial purview – although both films were made in collaboration with other production houses. Within a decade, though, Parkwood’s remit would span artist management, TV, apparel, philanthropy, a record label and select outside investments...

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