I've been keeping a close eye on blockchain-powered music platform Audius. It's too early to say whether the company will become a serious competitor to popular streaming services like Spotify, Apple Music, and Soundcloud, but a partnership with TikTok should bring more positive attention to Audius.
If the music streaming landscape were a horse race, Audius would be a multi-colored pigmy unicorn. The young blockchain-powered service may be hard to spot in the dust that trails stallions like Spotify and Apple Music, but it has been steadily making headway since its arrival in 2018. As “crypto” emerged as a pop culture buzz word in 2021, though, Audius grew significantly, rising from less than a million monthly active users in January to five million in August.
On Monday, company execs tell Rolling Stone, Audius will take a big jump forward, revealing a first-of-its-kind partnership with TikTok that lets its artists quickly and directly upload their music to TikTok’s Sound Kit.